Posted by Nick Sharma – Product Manager, Google Play
At Google Play, we’re passionate about helping people discover experiences they’ll love, while empowering developers like you to bring your ideas to life and build successful businesses. At this year’s Google I/O, our latest developments shared that help you acquire and engage users, optimize revenue, and build trust with secure, high-quality experiences.
If you missed this year's event, watch our recap video below or read on for our top three announcements.
#1: Improved Store Listings: More Ways to Reach the Right Audience
Your store listing is often your first chance to make a good impression and acquire new users. There are already several ways you can customize your store listing to optimize your conversions for different audiences.
- Now you can also create listings based on what users search for. Your store listings by keywords not only makes your listing content more relevant, but it can also help you target users who are actively looking for the benefits your app offers.
- Not sure which keywords to choose? Play Console now gives you keyword suggestions for potentially impactful store listings.
Increase your store listing relevance and conversions by displaying content tailored to users via keywords
#2: Expanded Payment Options: More Ways for Customers to Pay for Your Content
Our extensive payment method librarywhich includes traditional payment methods such as credit cards and over 300 local payment methods in more than 65 markets, continues to grow.
- We have enabled Pix in Brazilso you can offer millions of customers their preferred payment method.
- We also have the support for UPI in India to streamline the purchase of subscriptions.
- With our new term subscriptions This feature allows you to offer customers the option to pay for long-term subscriptions in installments, increasing sign-ups and lifetime value.
Installment plans are now available for users in Brazil, France, Italy and Spain
#3: SDK Console Improvements: Build High-Quality, More Secure App Experiences
We're making it easier to build high-quality, safer app experiences with improvements made possible by SDK console.
- You can get better now guide to fix crashes or errors in Android Studio and receive SDK owner reports of non-compliant versions in the Play Console.
- In addition, you can share crash or ANR data with SDK owners directly via Play Console.
Developers can now share crash or ANR data with SDK owners in Play Console
That's it for our top 3 announcements, there's so much more to discover from this year's event. Check out this blog post for more Google Play announcements at this year's Google I/O.