The BBC will give Holly Willoughby, the host of This Morning, a new series of reality shows to lure her out of ITV with huge “7-digit” pay packets.
- Boss is desperate to seduce a 41-year-old kid to a front entertainment show
- Willoughby is understood to have “extremely enjoyed” the work of FreezeTheFear.
- ITV bosses believed to be frustrated by the BBC trying to steal their talent
The BBC will sign Holly Willoughby to present another series of reality shows Freeze The Fear With WimHof as part of a bid to pouch her from ITV.
Boss is desperate to invite a 41-year-old entertainment show, including a big Saturday night show “of the nature of a generation game,” in exchange for a seven-digit paid packet, according to Corporation sources.
As part of the plan, they didn’t waste time setting up a discussion about presenting the second season of the program she faced with comedian Lee Mack.
Miss Willoughby – one of ITV’s popular daytime shows This Morning’s anchor – understands that he “very enjoyed” the work of Freeze The Fear, which followed eight celebrities in a once-in-a-lifetime adventure in the sub-Italian mountains. It has been. Zero condition.
The BBC will sign Holly Willoughby to present another series of reality shows Freeze The Fear With WimHof as part of a bid to pouch her from ITV.
One source told The Mail on Sunday on Sunday: If they can keep her sweet with such a program, they hope to gradually pull her into the right one.
“With the exception of Strictly, which is only on for a few months of the year, Beeb is struggling for a large entertainment program, especially sponsored by women.
“Holly is popular across generations-she appeals to young and old. For the BBC, she’s an absolute gem, they want her, and they have to make money. Will use.
“Holly is very aware and takes the view that she will go where the program is.
“So if the BBC gets the show right, it’s easy-they’ll get her.”
ITV bosses are understood to be frustrated by the BBC’s attempt to rob them of their talents. However, Miss Willoughby previously hosted The Voice between 2012 and 2013 at the BBC. Freeze Zaffia, starring Dutch extreme athlete and motivational speaker Wim Hof, was created by Hungry Bear Media, owned by Miss Willoughby’s husband, Dan Baldwin.
Miss Willoughby is understood to have “extremely enjoyed” working on Freeze The Fear, which chased eight celebrities in a once-in-a-lifetime adventure in the mountains of Italy under freezing conditions.
The London-based production company also performed a one-off Saturday night entertainment show, Takeoff with Bradley and Holly, starring Miss Willoughby and Bradley Walsh, who turned from actor to presenter.
The company planned to produce a complete series. The BBC believed this would lead to the success of a generation game that isn’t currently working, but the pandemic meant that the shoot had to be cancelled.
Hungry Bear also produces the popular BBC series Michael McIntyre’s Big Show and the comic-sponsored The Wheel.
Miss Willoughby has been announcing this morning since 2009 and is hosting the ITV programs “Dancing on Ice” and “Play to the Whistle.”