What is video-based learning? -eLearning industry

Benefits and examples of video-based learning

Videos are a very effective tool to use in eLearning. Not only do they reduce the cognitive load, but they also capture the viewer’s attention and increase student engagement. There are several reasons why eLearning videos are a powerful learning experience for digital learners.

• They enforce consumption and improve retention levels. If students were given the choice of reading a 5,000-word lecture transcript or watching an 8-minute animated video illustrating the central idea of ​​the lecture, students would certainly choose the latter as the preferred learning tool.
• More importantly, the power of video as an eLearning tool lies in the fact that they are a resource for multiple generations. From Generation C to Boomers, to Generations X, Y and Z, workplaces across the generation gap can benefit from the adoption of eLearning videos.

What are the benefits of video-based learning?

Improves knowledge retention

Compared to still images, text or audio, videos provide better memory and retention for a captive and attentive audience. Videos provide a more sticky learning experience due to better retention and recall.

Enables microlearning

When students read or hear about a new concept or idea, they often tend to think about it and move on. Seeing that concept become a reality through online training videos, especially with short-form microlearning, can give students a pause for thought, resulting in changes in how they think about what they’ve just learned.

Publicly accessible content

They are especially useful as a social learning tool. They are designed to be made available within the student’s workflow, so they can access relevant bites exactly when and where they need it. You can also plan for video accessibility by adding transcripts or subtitles. Using a high-impact training medium, such as video for training, makes training programs more acceptable and accessible to the entire workforce.

Enables learning on demand

Videos can be used for performance support interventions, as just-in-time learning aids or task aids available within the student’s workflow. This helps students use them exactly when they need it.

Which video formats should you use to increase the impact of eLearning videos?

The value of eLearning videos can be increased by implementing the following approaches.

• Student-generated videos are exceptional in promoting informal learning.
• Micromodule based scenario and simulation videos are excellent for providing “mock training” to digital learners in a safe (practice) environment.
• Moment-of-need videos are great for providing reinforcement training as and when employees need it. They include lesson summaries, ‘how to’, ‘watch and learn’, ‘FAQ’ and ‘key takeaways’.
• Virtual Instructor-Led Training (VILT) videos interwoven as microlearning videos are great for formal learning courses.
• Teaser videos can be used to create awareness, spark curiosity and spark excitement about the eLearning programs.
• Practice-and-use forms of videos are very effective as additional exercises, exercises and simulations.
• Reinforcement videos serve as great reviews and reinforcement tools, and act as excellent work aids to bridge the forgetting curve.

What strategies can drive engagement in your corporate training videos?

Following are 6 strategies that will help L&D teams maximize the impact of their video training.

1. Create learning paths

Don’t see training as a one-time initiative. With remote work becoming a reality, L&D teams should consider using online training videos to promote a continuous learning journey for their employees – from onboarding training to improving existing skills, as well as assessment and refresher courses to develop new skills.

2. Build a video library of formal learning tools

Create video training resources to support learning strategies, such as microlearning, point-of-need learning, how-to videos, tips and tricks, quick recall content, and just-in-time videos. Trainers can then use these videos to ease the transition from face-to-face training to formal distance learning programs.

3. Gamify your videos

Learning by playing is a great way to make learning fun, especially when it comes to boring topics like compliance or mandatory certification training. Through competitive learning, the gamified video learning experience also helps improve engagement, promote team building, and increase collaboration across cross-functional teams.

4. Take advantage of Microlearning videos

Short online training videos are more engaging than long training content of a certain length. These videos provide concise and focused learning and serve well as point-of-need training and post-training support.

5. Integrate scenarios and ramifications into videos

The use of scenario-based learning (SBL) and branching in videos helps provide realistic learning experiences for the audience. Instructors can use videos to demonstrate real-life situations (work-related challenges) and show alternative ways to deal with them. They act as useful benchmarks to bridge learning gaps and provide a safe environment for students to practice what they have just learned. Branching provides the student with multi-dimensional problem-solving capabilities, enabling them to understand the consequences of varied choices, decisions, and actions.

6. Use videos to provide enhanced learning experiences

Rather than using videos as a standalone training tool, strategically use online training videos, along with immersive learning approaches such as gamification, scenario-based learning, and microlearning to deliver an enhanced business learning experience.

How do you implement video-based learning in your corporate training?

Keep your content concise

While video-based learning is a highly effective approach to provide both formal training and performance support intervention, the passivity of videos can sometimes limit learning opportunities. You will probably face this challenge when the duration of the video is long.

Select relevant topics

A good strategy is to create eLearning videos around a plot or storyline, but one that is relevant to your student audience. Apply a customer success story, work-related case study, or appropriate use case to gradually build the story (in five to ten minute fragments) through the course. It is essential that the video component of the story blends seamlessly with the other aspects of the course: the audio, text, slides, assignments, and so on.

Build it interactive and engaging

Interactive eLearning videos provide more engaging courses, and the emerging trend of using 360-degree eLearning videos delivers an immersive experience beyond the standard point and record video content.

Optimize it for different devices

You can use interactive video-based learning as short, bite-sized nuggets. Students can consume this on the go and on the device of their choice.

What are some video-based learning examples to implement in your business training?

Animated explanation

This well-known versatile video format with a combination of animated images (infographics) and text can be used to create a variety of learning experiences.

Expert-led explainer videos

The students are enthusiastic about expert advice and guidance. This format makes it available to students exactly when they need learning support.

Interactive videos

While video-based learning is remarkable, you can step it up tenfold through interactive video-based learning. You can combine interactions (corresponding to the learning interactions of the eLearning courses) to create high-impact learning experiences.

Goodbye Thoughts

Online training videos are an excellent complement to corporate training programs, especially in the context of today’s distance learning environment. Not only do they promote engagement through interactivity, but they are also ideal to complement existing learning resources in formal and informal learning environments.

I hope this article provides the required insights that will help you use video-based learning for online business training.

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Originally published on www.eidesign.net.