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Apple’s iPhone took 62% of Q1 global market share for devices costing more than $ 400, with the iPhone 13 series driving sales.
The smartphone market is declining, but Apple’s share within that market is growing. It grew from 57% premium market share in Q1 2021 to 62% in Q1 2022.
According to research from Counterpoint, this is the highest share in the first quarter for Apple since Q1 2017. The iPhone 13 has been the top-selling model worldwide every month since October 2021.
The overall premium smartphone market, defined as devices costing more than $ 400, has declined year-on-year. Despite this, the segment has grown in importance, with almost three out of ten smartphones sold from the segment making up two-thirds of the global smartphone value.
Apple sold five of the top ten smartphones in April 2022, and the top four slots are iPhones. The iPhone 13 mini in particular has not appeared on the global sales charts, which is apparently the driving force behind the possible termination of the model for the upcoming “iPhone 14” series.
iPhone market share has grown year-on-year for Q1. Image Source: Counterpoint
The iPhone 13 Pro and iPhone 13 Pro Max achieved two-thirds of sales within the ultra-premium segment – devices that cost more than $ 1,000. This segment grew 164% year-on-year, with sales driven by growth in the US, China and Western Europe.
According to the report, Apple emerged as the biggest winner from Huawei’s decline in the premium market. The premium market in China still holds potential, thanks to customers upgrading devices and switching to iPhones from outdated Huawei devices.