Mumbai: Vodafone Idea (Vi) appreciates opportunities at Metaverse to improve the customer experience, senior executives said.
Avneesh Khosla, Chief Marketing Officer of Vodafone Idea, said: “We believe that we have the potential to engage with consumers and improve their digital experience,” Khosla told ET.
He added that Metaverse will enable deep involvement in genres such as games, entertainment, retail, education, e-commerce and social networking.
However, Khosla pointed out that it is “essential” for the device ecosystem to reach scale and reach the critical mass quickly in order to achieve an immersive experience.
Rival Bharti Airtel became India’s first operator to enter the Metaverse through the Xstream Multiplex.
According to analysts, telcos will change their view of the metaverse between the business-to-business (B2C) and business-to-business (B2B) segments.
For B2C, the platform will eventually lead to faster adoption of telcos’ 5G services and will be rolled out by the end of this year.
Prashant Singhal, EY’s Global TMT Emerging Markets Leader, said: But as they provide a faster, lower latency, and more bandwidth-enhanced experience, consumers start using it. That’s what’s happening in 4G as well. “
Analysts expect carriers to work with stakeholders to develop Metaverse use cases for the B2B segment, which is expected to drive revenue in the short term when 5G is deployed.
Video Conference is one of the most logical applications to integrate Metaverse into the telco’s enterprise products.
Worldwide, telcos have used the Metaverse to solve a variety of problems. For example, Japan’s telecommunications giant NTT has created a Tour de France “digital twin” that allows operations staff to visualize race data in real time to provide cycle racing and insightful visualization and an immersive fan experience. increase.
Digital twins are digital replicas of seamlessly connected physical entities that enable the transfer of real-time data. According to experts, this concept can be applied to smart factories for monitoring machines, warehouse inventory management, and even surgical preparation and planning.