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Today marks the start of Prime Day 2022, Amazon’s annual sale – which, on the other hand, lasts longer than a day. On the occasion, Amazon shared with GamesBeat some figures about the growth of Prime Gaming in its two years of existence.
Amazon launched Prime Gaming — or rather, relaunched the Twitch Prime service as Prime Gaming — in 2020. The company claims that the number of Prime members using Prime Gaming has grown by more than 120% in the past two years. One of the features of the service is offering free games and in-game items to subscribers on a monthly basis. According to Amazon, Prime members claimed more than 420 million offers and 80 million free games in 2021 alone.
The games on offer with Prime Gaming range from triple-A titles to indies — and Amazon is giving away both as part of its Prime Day deals. Josh Dodson, chief of business development and operations at Prime Gaming, told GamesBeat in an email interview, “The Prime Gaming value for publishers is the awareness that drives our program and the increase in engagement they see in their content. We help them.” recruit new users, retain existing players, reclaim expired players, and provide access to a highly engaged user base.”
In 2021, Prime Gaming’s free games and content — which consisted of 100+ free games and over 675 in-game content offerings — exceeded $21,600 in value per Prime member. Dodson added to GamesBeat: “We will continue to put players first and work to provide the best games and game content possible. Prime Gaming will continue to build on the portfolio of games and game content we offer and will try increase the overall value of our offering to players.”
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