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Magic Leap announced the . at Magic Jump 2 Mixed reality headsets for businesses will be available on September 30 starting at $3,300.
The Florida company announced commercial availability for its next-generation enterprise augmented reality platform, Magic Leap 2, which it described as the most advanced and immersive enterprise AR devices on the market. The prices are hefty and show that the cool AR technology still has a price. But hey, at least you can play with an early version of the metaverse.
The product will be available in three editions.
Magic Leap 2 Base: For professionals and developers, starts at $3,300 and includes a one-year limited warranty.
Magic Leap 2 Developer Pro: Provides access to developer tools, sample projects, enterprise-level features, and monthly early releases for development and testing purposes, starts at $4,100 and includes a 1-year limited warranty.
Magic Leap 2 Enterprise: For environments requiring flexible, large-scale IT deployments and robust business functions. Includes quarterly software releases that can be fully managed through enterprise UEM/MDM solutions. Comes with 2 years of access to business features and updates, starts at $5,000 and includes a 2 year extended limited warranty.
Insight has been selected as Magic Leap’s US reseller for Magic Leap 2 devices, accessories and solutions.
The company said the headset would come last year, after Magic Leap has raised $500 million at a valuation of $2 billion.
Magic Leap has gone through a whirlwind. Founded in 2010 by Rony Abovitz, the company wanted to be a pioneer in augmented reality and mixed reality technologies. Abovitz raised $2.6 billion in multiple rounds and developed the Magic Leap One, a mixed reality headset that debuted in August 2018†
But sales were slow for the $2,295 device, because consumers have not dived into the expensive technology. Finally, in April 2020, Magic Leap decided to close its consumer division and laid off about 1,000 employees, or half of the workforce. In May 2020, Abovitz announced that he would replace himself as CEO (while remaining on the board) just as the company faced a major lifeline with at least another $350 million raise.
In September 2020, the board of directors has appointed Peggy Johnson as CEO. She is a former Microsoft executive and this was part of a plan to double the business markets. Companies are more likely to buy expensive AR headsets because they see the value of applications such as AR training, which can be used to replace expensive new employee training programs that can cost tens of thousands of dollars or more.
The good thing for now is that Magic Leap has an edge over rivals in bringing a new version of its technology to market.
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