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Mount Dew and PepsiCo Labs are hosting a virtual viewing party for the Call of Duty League (CDL) Major IV. The soft drink company is partnering with the New York Excelsior (NYXL), managers of the New York Subliners, for the event. Virtual space is open from 14 to 17 July in Decentrallanda decentralized virtual reality platform†
“The Decentraland event is about our commitment to connect with DEW Nation in new and creative ways,” said Pat O’Toole, chief marketing officer for Mount Dew, in a press release. “We wanted our first metaverse experience to be something innovative, but more importantly, it had to be true to the spirit of MTN DEW – we didn’t want to innovate for the sake of innovating. This event works because fans of MTN DEW tell us they’re always looking for opportunities to engage with the brand, and Web3 opens up completely new ways to do that. We think fans will love what they see, and more to come.”
After the tournament, fans can hang out and experience immersive events designed for the metaverse. Entrants can get virtual swag, play mini-games and sign up to win a trip for two to the CDL Championship. If you want to ‘do the country cool’ in the virtual world, check out Decentraland’s event page here†
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