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Apple TV+ may soon add NFL Sunday games to its ever-expanding catalog of series, movies, documentaries and live TV offerings.
In April, Apple expanded its Apple TV+ offering with “friday night baseball,a live broadcast of MLB games.
Now it looks like the Cupertino tech giant is taking the lead in adding football to its catalog as well.
According to Puck Newsapples Tim cooks and Eddy Cue met NFL Commissioner Rodger Goodell at the Sun Valley Conference in July. While there’s no confirmation that a deal has been struck between the two parties, Apple has long been said to be in the running for the deal.
Those familiar with the situation have suggested that bidding on the deal started at $2 billion, eliminating potential buyers such as Disney, Fox, Comcast, and CBS. However, Puck News suggests the deal could cost Apple as much as $3 billion.
Apple is believed to have paid around $85 million for the rights to stream “Friday Night Baseball” as part of a $115 million deal between NBC Sports and the MLB.
Apple also has entered into a partnership with Major League Soccer (MLS), making the Apple TV app the official destination for all matches and other content for 10 years beginning in 2023.