Apple has launched its Back to School campaign in Europe for people looking to buy a new iPad or Mac. Customers in Europe can now take advantage of a free gift card from Apple with the purchase of a qualifying device.
Students in the EU and UK can receive a €150/£120 gift card when purchasing a MacBook Air, MacBook Pro or iMac. Anyone who purchases an iPad Air or iPad Pro is eligible for a gift card with a lower amount. Gift cards can be used to purchase other Apple products or accessories.
UK students can also get discounts on Apple Pencil, Smart Keyboard, or get 20% off Apple Care+ when they verify eligibility for students with UNiDAYS through Apple’s Education Portal† These buyers can benefit from an education discount in addition to the gift card.
Some other markets in Asia offer a Back to School promotion that bundles a free pair of second-generation AirPods with similar eligible Macs and iPads.