APPLE could be preparing to take a leaf out of Netflix’s book.
The iPhone maker is reportedly planning to be Apple TV+ rival by also offering a cheaper ad-based tier.
Netflix launched its own advertising plan in November, offering subscribers access to most of their catalog at a discounted price for serving a 20-30 second break.
It’s something Disney+ plans to do now as the cost of living crisis hits people’s finances.
Business Insider noted that Apple is looking for an ad salesperson focused on TV content on the company’s job site.
Apple TV+ offers a growing number of major shows and movies, including Jennifer Aniston, Will Smith, and Gary Oldman.


The platform – launched in 2019 – currently costs £6.99 per month.
Apple has certainly relaxed its approach in recent years in an effort to reach a wider audience.
The tech giant allowed the Apple TV+ app to work on smart TVs instead of locking it down to their own devices.
The report also claims that Apple plans to have a big presence at this year’s Cannes festival, which is said to be the place to be for advertisers to forge deals.
Apple had ads on the Major League Baseball games it landed last year.
The same is expected with Major League Soccer coverage.
It’s not clear how many subscribers Apple TV+ has, but experts predict it to be somewhere between 20 million and 40 million.
Even the highest figure is small compared to Netflix.
Despite its recent woes, the Stranger Things creator has over 223 million subscribers worldwide – which isn’t surprising given that Netflix has been in the streaming game for much longer and therefore has a much larger selection of original content.
Disney+ has an extensive back catalog and exclusive exclusive items.
It is thought to have about 164.2 million subscribers worldwide.
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