SiriusXM has inked Kevin Hart to host and showcase more comedy shows on its platforms.
On Wednesday, the satellite radio company unveiled a new multi-platform, multi-year deal with the comedy superstar and his Laugh Out Loud network. Hart will host new regular and live programming on his channel, Laugh Out Loud Radio, while sending additional comedy content such as radio shows, podcasts and on-demand video to land elsewhere on the SiriusXM network.
That includes a new season of Hart’s podcast Gold Minds with Kevin Hart debuts today, featuring performances by Jason Bateman, Neil Burger, Ryan Coogler, Daymond John, Method Man, Stephen A. Smith and Lena Waithe.
“SiriusXM has been a valued relationship of mine and Hartbeat’s for a long time and the fact that we’ve been able to launch Gold Minds and now expand the program to include the brightest, boldest and most impactful voices of our time amazes me,” Hart said in a statement.
Other Hartbeat-produced programming heading to SiriusXM platforms includes shows hosted by Punkie Johnson, Diallo Riddle, and Blake “LUXXURY” Robin. Hart’s Laugh Out Loud channel will also exclusively host a never-before-heard stand-up album by the late Bernie Mac.
SiriusXM relies on talent deals with Hart, Howard Stern and others to drive its content offerings and subscriber signups. “Over the past five years, Kevin has become a cornerstone of SiriusXM’s comedy programming, and we are absolutely thrilled to deepen our relationship with Kevin and the entire Hartbeat team,” said Scott Greenstein, SiriusXM’s president and chief content officer, in a statement. .
Hart’s reupping with the satellite radio giant coincides with SiriusXM telling shareholders predictions a modest decline in subscribers in 2023 as the company and the auto industry face economic headwinds, leading to layoffs and cost cutting.