Posted by Arjun Dayal, Director – Google Play Games
Making informed marketing decisions depends on identifying your most valuable user acquisition channels for your games. Tracking referral data helps you understand which traffic sources drive the most users to download your app from the Google Play Store. These insights can help you get the most out of your ad spend and maximize ROI. That's why we launched the Play Install Referrer APIwhich gives you an easy, reliable way to track your apps' referral information directly from the Play Store.
Until now, this feature was only available for your games on the mobile Play Store. Today we're excited to announce support for Google Play Games on PC, which lets you attribute conversions to your web marketing efforts1. If you use the Google Play installation pointer API to track your referral sources, you can now attribute conversions to specific campaigns directly from Google Play by manually retrieving referral information or using Google's third-party analytics tools App attribution partners.
Getting started is easy. First, generate a Google Play URL for your game Google Play store listing page and add a referral query parameter for your web campaign. Then when a PC user clicks the link, he or she will be redirected to your game's listing page on the Google Play Online Store, which gives them the option to 'install on Windows'. Once the user starts your game, you can follow the referral using the Google Play Install Referrer Library.
“With integration support from Adjust, developers can quickly and efficiently measure marketing campaigns for their games on Google Play Games on PC. We're excited about the opportunity this presents for developers to expand the reach of their games and strengthen cross-platform measurement.”
– Gijsbert Pols, director Connected TV & New Channels, Adjust
Learn more about third-party referral codes for Google Play Games on PC and start optimizing your marketing performance today.
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1Subject to device compatibility with Google Play Games on PC.