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Mexico City — BMW Group Mexico, with the aim of continuing to promote electric mobility in Mexico, has consolidated a new strategic alliance with VEMO, which joins other strategic allies to strengthen the charging infrastructure on public roads for electric and plug-in hybrid vehicles in the country. The action is part of an investment of €724,000, or $15 million pesos, made by BMW Group in Latin America to expand the supply of chargers on public roads in the region. This investment will be reflected in 251 new chargers on public roads, distributed across Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Panama and Peru.
“In the year that we celebrate 30 years in Mexico, we also celebrate a decade of selling purely electric cars in our country. We are the premium company with the widest range of battery-powered models, whether purely electric or plug-in hybrids, with 11 models from BMW, MINI and BMW Motorrad,” said Diego Camargo, CEO of BMW Group Mexico. “In addition to the more than 33 thousand personal or business chargers installed in our customers' homes or businesses, we will not stop supporting the infrastructure in public networks in our country through local alliances,” he concluded.
The campaign in Mexico includes the installation of 144 new chargers in at least 20 premium locations, such as restaurants, shopping malls, hotels, offices, etc., in different cities across the country. These new charging points will be added to the more than 500 that are part of the VEMO network and that BMW Group Mexico customers have access to.
Germán Losada, co-founder, president and COO of VEMO, said: “The transition to electromobility is already a reality. Our business model is at the forefront of this change by creating an integrated mobility solution in Mexico, and one of the few in the world. This partnership with BMW Group Mexico is a great example of how by joining forces we can pave the way to accelerate the adoption of electromobility.”
This alliance reinforces the comprehensive strategy available to the company’s electrified vehicle customers. Every BMW and MINI sold is accompanied by a personal or business charger. To date, we have more than 33,000 charging points at our customers’ homes or offices in Mexico. This action complements groundbreaking initiatives such as the construction of the first electric highway in Mexico, connecting Mexico City to San Luis Potosi, and an alliance with Evergo for access to charging points signed the year before.
Roberto Rocha, co-founder and CEO of VEMO, emphasized: “This agreement strengthens the expansion plan of VEMO's public charging network, the most robust and reliable in Mexico. We are pleased to work with BMW Group Mexico, a leader in the automotive sector, to jointly promote the development of electromobility in the country. We are determined to lead this change towards a future with more sustainable and cleaner mobility.”
To celebrate the expansion, every customer who purchases a BMW i4 between August and December will receive 8,000 km (equivalent to $10,000 pesos) of free energy credits. This equates to an average of 200 days of free charging on a daily route of approximately 40 km, to be consumed throughout the VEMO network.
One of the benefits of this alliance is that electric vehicle users who buy their BMW and MINI cars from October will receive VEMO energy credits when purchasing them. The new charging positions are already available in the Watts by VEMO app, where users can not only locate said charging points, but also check the consumption and energy load in their vehicles; and make the payment for it.
Source: BMW (machine translation from Spanish)
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