A new social media movement is the antithesis of fast fashion, skincare must-haves and the Stanley Cup craze. But will it actually change our desire for new, shiny things?
Wearing your sneakers or shoes until they're ready for the trash is one way to contribute to the core of underconsumption and help the environment. Photo: Stock/Getty
Have you ever squeezed out a tube of toothpaste to get every last bit out? Have you ever worn a pair of running shoes until they had holes in the soles? Have you never painted your nails?
Congratulations, you are unknowingly participating in the latest TikTok trend: 'underconsumption core'.