Natasha Rothwell has lent her voice to a new ad for Planned Parenthood.
Released in the wake of the June 24 Supreme Court ruling granting the constitutional protections granted in Roe v. Wade, the PSA is a bleak weather-themed clip featuring the white Lotus star encouraging Americans to join the Women’s Health Organization in the fight to restore reproductive rights.
“For decades, anti-abortion supporters and politicians have worked to overthrow Roe through voting restrictions, unjust laws, misinformation and fear mongering,” Rothwell said in a statement. “But for generations, activists have also fought for our freedoms – and won. Together, we will build on this legacy by raising our voices and mobilizing in our communities to defend abortion rights. We’ve always been a force to be reckoned with, and we won’t back down now. We will be fearless. Let our message be clear: keep your prohibitions from our bodies.”
The video was directed by Sadé Clacken Joseph, who helmed the first two episodes of HBO Max’s new music comedy. Rap Sh!t, from executive producer Issa Rae. “After every storm there is always a rainbow. Making this video was cathartic, inspiring and very emotional, not just for me, but for everyone involved,” Joseph said in a statement. “I hope this piece encourages us to walk into the storm we find ourselves in today and not be afraid to stand in it together.”
The PSA, which will run on television, streaming and digital platforms and is part of a $12.5 million paid media campaign, urges viewers to visit BansOff.org for information on how to get involved with the pro -choice movement.
Check out the PSA below.