Netgear partners with SuperRare for NFT digital art displays

netgear have been used Meural digital displays to show off non-fungible token (NFT) art, and now Netgear is partnering with NFT art marketplace SuperRare.

Netgear will join the SuperRare DAO (Decentralized Autonomous Organization) to help develop a licensing and royalty model for displaying NFTs on digital displays. The licensing model, which supports the presentation of curated SuperRare collections on the Meural platform, reinforces a vision shared by both companies to create new ways to interact with digital art, culture and collections.

The acquisition of $RARE tokens and participation in the SuperRare DAO marks the beginning of a new era for Netgear and doubling its commitment to creating a new model for digital art, the company said. Her involvement with the SuperRare DAO aims to shape the future of decentralized curation, community organization and artist empowerment.

Empowerment of artists

Netgear’s Meural was developed on the belief that thoughtful use of technology could transform access to and discovery of visual art and make it part of people’s everyday lives.

The platform consists of a WiFi-connected digital canvas, Meural art Library (the world’s largest streaming library of art and photography), smartphone app and web portal. It was developed to engage new audiences with digital art while creating additional revenue streams for creators.

While they’ve been controversial and prices have plummeted lately, Netgear said NFTs are now delivering on the promise of the digital art world.

“By introducing digital scarcity to art and collectibles, NFTs and blockchain technology have brought new economic and creative powers to digital artists,” said Poppy Simpson, senior product and content manager for Netgear’s Meural product line. “Netgear supports this exciting development and is committed to working with creators, collectors and enthusiasts to forge a licensing model that reflects their interests.”

Simpson added: “Working with SuperRare Labs to develop a licensing framework that supports the SuperRare
community feels like a spiritual alignment between our brands to create a broader,
more diverse art and curator ecosystem.”

Inspirations

Meural has been part of the Netgear portfolio of smart home products since 2018 and helps
advance the company’s vision of a fully connected world. The premium digital canvas can
provide a realistic viewing experience that can be controlled via gestures, desktop, mobile app,
or voice (Amazon Alexa).

The Meural Canvas allows you to interact with their art on a daily basis through its library of over 30,000 licensed artworks and acts as the premier media distribution platform for displaying fine art. Most NFTs aren’t easy to show off, but the Meural platform frees NFT collections from the constraints of digital wallets and allows owners to enjoy their purchased pieces on the walls of their home or office, Netgear said.

Designed as a marketplace for collecting and trading unique digital artworks in one edition, SuperRare ensures that each artwork is authentically created by an artist in their network and symbolized as a digitally collectible crypto asset that consumers can own and use. trade.

Netgear integrated Meural with crypto wallets Coinbase and MetaMask and partnered with Async Art to add dynamic, programmable NFTs to the Meural library.

Meural will also be featured in SuperRare’s pop-up gallery in New York’s SoHo neighborhood, where well-known NFT artists and the larger CryptoArt community come together. Open through August 28, the SuperRare Gallery features a rotating program of five NFT exhibitions, some organized by the company’s in-house curatorial team, others by guest curators. In addition, Meural will show about 100 works, curated by SuperRare, on the Meural platform while the new licensing model is being worked out.

Founded in 2018, SuperRare is a curated digital art marketplace built on the Ethereum blockchain. From its inception, SuperRare has bought and sold over $300 million worth of NFT artwork on the platform to date, and over $150 million has gone directly to artists.

In other news, Netgear said Meural canvases have added support for the Solana blockchain’s self-preservation wallet, Phantom. Starting next month, collectors will be able to connect their Phantom wallets to display their NFTs on Meural, a digital canvas designed to showcase digital works in the same way as classical art.

The Collapse of NFT Prices and the Crypto Winter

I asked Netgear what it thinks about the NFT price drop and crypto winter.

“The general trend for the blue-chip art project is a decor relationship with the crypto price. It’s not associated with the same volatility,” Simpson said in an email to GamesBeat. “We saw a massive flood of the market in the fourth quarter, which led to what we’re seeing now: the market is working itself out. This is not surprising given the rapid growth and adoption of the NFT market. Digital creators have been making art for a long time and that won’t change. What NFTs have done is provide a technology that allows these artists to sell collectibles by introducing the concept of scarcity.

Netgear believes this is an enlightening moment for the market and not one that hurts the market. But it’s also still a market that needs to evolve in terms of audience and adoption, Simpson said.

As for the crypto integration, Simpson said, “We have been in stealth mode and have seen an extremely healthy uptake over the past two quarters. Given the number of partnerships we leverage, we expect this to continue to grow as we build support for NFT collectors and content enthusiasts and fans.”