Sony Announces Supply Chain Impact, Big Event Theatrical Window Focus – The Hollywood Reporter

Vibrant Sony is doubling theater windows for big event attractions like Spiderman As a franchise, studios also need to rethink their supply chains to ensure profitable production and distribution of a variety of entertainment products.

You wouldn’t know how Sony executives, led by Sony Pictures Entertainment Chairman Tom Rothman, made fun of the next release: bullet train When Spider-Man: Beyond Spider Bath Recently at CinemaCon. But Sony, which is trying to attract top creative talent for the traditional theatrical release of their films, is also hedging post-pandemic bets as it looks to cheaper film projects for streaming platforms. I am.

The May investor presentation, led by Tony Vinsikela, Chairman and Chief Executive Officer of Sony Pictures Entertainment, focused on how conglomerates can better utilize their intellectual property. In addition, investors from Sony Group Corp., newly rebranded on June 29, detail the business strategies and prospects of the Pictures unit, Electronics Products & Solutions, Games and Network Services divisions.

This is a window to the challenges studios face with a “flexible release strategy” that prioritizes theatrical release of big events and also focuses on video streaming platforms.

“In this environment, Sony will continue to leverage its strengths as an independent studio, work to create and enhance content IP, and take steps to expand its direct sales services based on the communities of interest,” Sony said. Said in the regulator. Submission to the Securities and Exchange Commission.On the theater side, the studio was recently released MorbiusWith a new character from Marvel, and continues to expand the world of Marvel characters Sony Pictures.

“”[F]Following the theatrical release of unknown In February 2022, Sony plans to further expand its movies and TV shows based on the game IP, “the conglomerate said in the filing.

It builds on Sony’s photography division, which has seen a surge in box office revenue. Spider-Man: No Way Home When Venom: Let There Be Carnage. At the same time, the studio said the media network division will enhance consumer services such as animation streaming service Crunchyroll and Indian digital streaming service Sony LIV.

Sony has also confirmed that TV revenues are skyrocketing in transactions such as Netflix license agreements. Seinfeld next door The studio is trying to sell movies and TV shows to all major streaming services and TV networks. However, as Sony is deeply involved in the video gaming business through Sony Interactive Entertainment, which creates content for the PlayStation platform, the studio is endless with a shortage of components, including semiconductor and supply chain disruptions.

To mitigate the effects of production bottlenecks, Sony said at SEC Filing that it will operate on two trucks. The first is the “profit axis business area” that focuses on ensuring profitability, and the second is the “growth axis business”. An “area” that drives growth through the creation and expansion of new businesses.

“In the growth axis business field, Sony will work with internal and external partners to provide new value to creators in the fields of virtual production and media cloud business in order to create future entertainment together with creators. We plan to create a business solution … “, said Filing.

The goal is to increase the resilience of Sony’s supply chain while increasing the appeal of PlayStation hardware and software to consumers. “In this environment, Sony will continue to work to protect components and drive PS5 market penetration, while maintaining and expanding user engagement and aiming for future growth by expanding the PlayStation community beyond the console,” said Studio. Says.