“Brave values-driven” journalism sees staff and spin-offs forming partnerships

The spin-off established itself using journalism aimed at making New Zealand a better place.

Spin-off

The spin-off established itself using journalism aimed at making New Zealand a better place.

New Zealand-owned media company thing And the spin-offs have formed a partnership to help their journalism reach the widest possible audience.

The two companies will exchange content and distribute important stories to the masses and niche audiences throughout the site and publications.

Stuff owns New Zealand’s number one news site, connecting to 3.5 million kiwis each month, as well as The Press, The Dominion Post, Sunday Star Times, and social media network Neighborly and Stuff Events. increase.

Founded in 2014, Spinoff, an independent digital company, has grown into a leading magazine in the Internet age with a focus on pop culture, politics and social issues.

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Joanna Ris, Chief Content Officer of the staff, said the partnership with the spin-off is a perfect fit.

“The spin-off work blends well with the staff’s approach to creating and distributing meaningful journalism.

“We understand each other. We have a brave, value-driven approach to creating journalism aimed at improving the lives of New Zealanders.”

Joanna Ris, Chief Content Officer of the staff, says the two companies are creating brave journalism that deserves to be seen by readers.

David White / Staff

Joanna Ris, Chief Content Officer of the staff, says the two companies are creating brave journalism that deserves to be seen by readers.

According to Norris, the two companies have created exciting works and developed smart stables for writers, audio and video specialists and commentators representing the diverse communities of Aotearoa.

Spinoff CEO / Tumu Matua Duncan Greive said he was a “big fan” of the team. thing Achieved in the last few years.

“It has become a globally important media company, withdrawal from Facebook, a principled and thoughtful move like Tā Mātou Pono, and a Certified B Corporation.

Spinoff's Duncan Grieve states that partnerships open the door to collaboration.

David White / Staff

Spinoff’s Duncan Grieve states that partnerships open the door to collaboration.

“The journalism is courageous, ambitious and dynamic, and I feel that the work we work with has a natural kinship relationship.

“The heart of the deal covers content sharing, but what I’m most excited about is what we don’t know yet: what a true collaboration between modern media organizations looks like. is.”

According to Norris, this partnership means that the company can leverage its market position to support smaller media companies.

“We will support market entrants and fresh voices and continue to partner with companies in line with our goals, to ensure that New Zealand journalism is sustainable over the long term. The health of the entire sector needs to continue to innovate. “