SXSW, the annual conference and festival in Austin, Texas that brings together entertainment and technology leaders, is launching a new iteration in Sydney, Australia, starting in 2023.
SXSW Sydney takes place October 15-22 next year and will serve a similar purpose to SXSW in Austin, but for the Asia-Pacific region, organizers said Wednesday. The seven-day conference and festival is being organized in conjunction with the New South Wales Government’s Destination NSW tourism board and events company TEG.
Prospective participants and partners for SXSW in Sydney can register online at sxswsydney.com. The conference and expo events will mainly take place at the Sydney ICC convention center with other locations around the central business district to be announced at a later date. Geoff Jones, the group CEO of TEG, will serve as the event producer of SXSW Sydney. Colin Daniels, the executive director of Handsome Tours, a local promoter acquired by TEG last year, will be the general manager.
The US version of SXSW will take place next year from March 10-19 in Austin, Texas.
“We couldn’t be more excited and honored to be working with TEG and the Government of New South Wales through Destination NSW on an event that brings Australia the professional opportunities and unexpected discoveries that make SXSW unique,” Roland Swenson, CEO and co founder of SXSW, in a statement. “The goal of SXSW is to help creative people achieve their goals, and Sydney is the ideal city to serve as a home for the collaboration that exists across the many industries we bring together.”
“SXSW is an internationally unparalleled event that has launched the careers of so many creative professionals,” added Jones. “By presenting the creative industries of the Asia-Pacific to the world, SXSW Sydney will establish a new SXSW touchpoint, enabling the international and cross-industry connections that deliver the most innovative products and content.”
P-MRC, which has a joint venture with THR parent company Penske Media Corporation† is a partner and stakeholder in SXSW.