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According to analyst Ming-Chi Kuo, Apple’s future demand for the iPhone 14 could be stronger than the already popular iPhone 13 lineup.
In a tweet thread on Thursday, Kuo said his latest survey of Chinese distributors and retailers had to pay the iPhone 14 the highest prepaid deposit ever to ensure a consistent supply. It states that it shows that.
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Demand for the iPhone 14 in the Chinese market may be stronger than demand for the iPhone 13 from a distributor / retailer / scalper perspective.— (Akechikuo) (@ mingchikuo) June 30, 2022
Kuo points out that the prepaid deposit, which is a fee to secure the supply of smartphones before launch, is “significantly higher” than the iPhone 13. In some areas, it’s double the previous lineup.
“The component supplier and EMS iPhone 14 shipment forecasts are about 100 million units and 90 million units for 2H22, respectively,” Kuo wrote. “Strong demand for the iPhone 14 in the Chinese market could alleviate market concerns about the risk of reduced orders for the iPhone 14 after launch.”
In addition, many reports suggest that the iPhone 13 lineup sees stronger demand than previous models, and that demand continues later this year than previous lineups.
The iPhone 14 and iPhone 14 Pro lineup is expected to bring many upgrades to the iPhone, including camera improvements, front camera cutout changes, and Apple’s latest A16 processor.