Mazon’s grocery arm has to take it upon itself tesco with a new price match promise as it becomes the latest retail giant to promise to keep prices low for customers amid the cost of living crisis.
Amazon Fresh will start its Tesco Clubcard Price Match campaign Monday, with hundreds of prices being adjusted and frozen in line with discounts from the supermarket giant.
With the move, the online supermarket chain will invest in the price of daily groceries, including fresh fruit, vegetables, meat and fish.
Russell Jones, director of Amazon Fresh, told the PA news agency he hopes the pricing campaign will show how good our value is compared to competitors.
Improving our shopping experience and giving Amazon Fresh customers even more value for money are key priorities for us
The retail boss said: “When customers see the comparison with our competitors, it is clear how strong our value is.
“We recognize that this is the most important thing for customers right now.”
Amazon is the latest retailer to use a price comparison campaign in its marketing efforts to increase customer base, with current promotions from Tesco and Sainsbury aligning the prices of key items with those of German discount rival Aldi.
Mr Jones added: “This is one way we are helping customers get great value and convenience with groceries delivered to their home with Amazon Fresh.
“Improving our shopping experience and giving Amazon Fresh customers even more value for money are key priorities for us.”
Amazon said the promotion will bring discounts such as 32% off Tropicana orange juice, 46% off its own-brand margherita pizzas, and 19% off Cathedral City’s extra-ripe cheddar.
It comes amid an ongoing expansion of the Amazon Fresh supermarket, which is now available in London, LeedsSheffield, Portsmouth, Liverpool, GlasgowBirmingham, Manchester and Newcastle.