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The New York Philharmonic will perform on Apple Fifth Avenue to celebrate the launch of Apple’s new classical music streaming app.
The event, which is already fully booked, will take place on Friday, March 31 at 6 p.m. It is expected to take about 45 minutes.
According to Apple, the event will feature Big Apple-inspired pieces including Steve Reich’s New York Counterpoint, selections from Leonard Bernstein’s West Side Story and Duke Ellington’s Clarinet Lament.
Those attending the event will get a first look at the Apple Music Classical app.
Apple Music Classic, was created to provide classical music lovers with a distinct, richer experience than listening to classical and similar styles of music in the regular Apple Music app.
Apple also rolled out a new 30 second ad with classical pianist Alice Sara Ott and conductor Karina Canellakis. The two have teamed up to introduce the new app featuring an exclusive performance of Beethoven’s Piano Concerto No. 1.