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New research claims that even as global smartphone shipments have fallen, Apple’s iPhone Second quarter market share was the best since 2012.
Apple reported: record-breaking profit for what is the third quarter of the fiscal year. However, that legally required report doesn’t include details that compare the company to others, and this is what new research from Strategy Analytics has focused on.
During the same period – dubbed Q2 by Strategy Analytics – Apple reportedly came in second global market share with 16%. That equates to 48 million iPhones, compared to Samsung’s 22% share, or 63 million phones.
“This is Apple’s highest market share in the second quarter of the past decade,” said Woody Oh, director of Strategy Analytics, “at the expense of leading Chinese brands hampered by sluggish performance in both domestic and foreign markets. “
“Apple had a good quarter,” Oh continued, “led by the iPhone 13 series that continued to ramp up volumes in the US, China and other key markets.”
Strategy Analytics claims the quarter showed an overall year-over-year decline of 7%, with Q2 2022 total sales of more than 291 million smartphones. The company blames COVID and economic conditions affecting purchases of non-essential items, saying the decline will continue.
“We forecast global smartphone shipments to shrink by -7% to -8% yoy in 2022,” said Senior Director Linda Sui. “Geopolitical issues, economic downturn, price inflation, exchange rate volatility and Covid disruption will continue to weigh on the smartphone market in the second half of 2022.”
“All these headwinds should continue through the first half of next year, before the situation eases into the second half of 2023,” Sui continued. “Samsung and Apple would continue to outperform and remain in the top two.”