Apple highlights smaller European developers in new App Store editorial series


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Apple has launched a new App Store editorial series called “Meet The Founders”, which highlights smaller app developers across Europe.

The new App Store series, first spotted by TechRadar, put together several smaller applications and put the spotlight on their founders or developers. Apple already collects and lists applications in its editorial content, but the Founders placement appears to be the first of a continuous series.

“In this series, we highlight a wonderful collection of applications and introduce you to the talented founders behind them to discover what drives them and where they get their inspiration from,” writes Apple about the series.

The new Founders series will appear in the App Store like other current editorial stories. Apple also occasionally sends App Store editorial content via email or social media.

Some of the first applications highlighted in Founders include “1sland,” “Equilab,” “Structured,” “Holy Owly,” “Planta,” “Stoic,” “Mad Skills Motocross 3,” and “Rivengard.”

In addition to the new Founders series, other editorial content compiled by Apple’s App Store editors includes App of the Day and Game of the Day choices, tutorials and tips, and “Daily Stories” featuring original interviews and information on specific applications and their impact on users’ lives.