Apple shows durability of Apple Watch in new ‘Hard Knocks’ ad


AppleInsider is supported by its audience and can earn commission as an Amazon affiliate and affiliate partner on qualifying purchases. These affiliate partnerships do not affect our editorial content.

The toughness of the Apple Watch Series 7 is celebrated in a new Apple video that shows the countless times it has to deal with “hard bumps”.

Apple has launched a new 98-second ad for Apple Watch on YouTube, which shows how it was bumped, beaten, submerged in water and dropped in a toilet.

The video is set on Jack White’s “Power of My Love” track, and shows how Apple Watches are treated badly in ways ranging from familiar, through funny, and exciting.

The Apple Watch Series 7 Hard Knocks video concludes with the claim that it is “the most durable Apple Watch ever.” Separately, recurring rumors about future Apple Watches now claim that the upcoming Apple Watch Series 8 will have a robust and rugged version.