A rendering of what the Apple Watch Series 10 could look like
Consumers prefer the middle class Apple Watch models above the big-budget Ultras and the budget Apple Watch SE, a report shows, with the Series 8 and Series 9 accounting for the bulk of sales in the second quarter.
The Apple Watch SE is a lower-priced model in the Apple Watch line, intended as an entry-level wearable. Despite its price, the Apple Watch SE seems to be underselling compared to others in the catalog, including those that Apple doesn’t sell directly.
According to a report According to analysts at CIRP, there are three broad categories of Apple Watch, consisting of the flagship Apple Watch Series 9the basic Apple Watch SE and the premium Ultra 2.
In the quarter ending June 2024, the Apple Watch Series 9 was by far the most popular option, with a 43% share. It was followed by the Apple Watch Series 8which acquired a 19% stake from third-party retailers.
The Ultra category came next, with 11% for the Apple Watch Ultra 2 and 9% for the Apple Watch UltraLike the Apple Watch Series 8, the original Apple Watch Ultra is only sold through third-party resellers.
The Apple Watch SE had only 12% of the total market share, being far outpaced by the Series 8.
CIRP also indicated that Nike's Series models had a 5% share.
Overall, the mid-range Series models had a total share of 67% of sales. The Ultra took 20% and the SE about 12%.
In any case, the report shows that consumers are happy with the choice of the most important flagship model, rather than the cheaper or significantly more expensive variant.
Apple is expected to launch a new Apple Watch Series 10 during the special fall events, which can really shake up sales. The new model is expected to have a new band connection method, improved power saving, a larger screen and possibly a thinner body.