Benefits for Authoring Tool Providers

Why authoring tool providers should list in a niche-specific directory

A niche-specific directory provides authoring tool providers with a risk-free way to promote their product. It only takes a few minutes to register your business and create a listing. Normally, the golden rule of marketing is to pay a pretty penny or spend countless hours self-promoting, and in some cases, both. However, writing software lists is free and requires minimal maintenance, and you get instant results thanks to the directory already being created. But the rewards don’t stop there. Here are just a few additional benefits that exclusive listings provide to authoring tool companies.

Additional benefits of listing in a niche-specific directory for authoring tool providers

1. Zero in on Qualified Leads

One of the most challenging things about online marketing is bringing in qualified leads, in other words, buyers rather than casual site visitors. With a niche-specific directory, you can tap into your target audience right away, since people viewing your listing are already interested in authoring tools. The built-in filters also narrow the field. For example, they can search by features and implementation type, eliminating some authoring tool providers and making your software even more relevant.

2. Promote Your Key USPs

Buyers looking for educational design tools don’t have the time to visit every landing page. However, the directory collects all your standout features in one location. They can quickly qualify suppliers and choose software that ticks all the boxes. Similarly, you can mark all your USPs to win them. In fact, we’ve already compiled the list for you. Simply select the features that apply to your eLearning software so that they appear in your listing.

3. Highlight practical benefits of eLearning software

There is a section dedicated to the benefits of ownership so you can tell buyers how your product stands out and, more importantly, how it benefits their L&D strategy. After all, organizations are looking for authoring tools that offer real benefits without breaking the budget. You can even give them some background information about the company to build rapport right away.

4. Reflect your brand image

You can include your logo, social media links and brand messages in the list of eLearning software. All these elements reflect your image and enhance your online presence. Keep in mind that your page is usually the buyer’s first point of contact with your brand. This way you can make a great impression and create a cohesive marketing strategy, and they can already start building trust in your brand and all it has to offer.

5. Put your product into action

A notable benefit of using niche-specific directories for: educational design tools is able to record visuals. You can only put text in most common folders. However, exclusive listings may include demo videos and screenshots. As such, buyers can see your product in action and evaluate the user interface. Another thing to include are some content samples, for example simulations or branching scenarios they can create with your eLearning software.

6. Drive traffic to your landing page

The ultimate goal is to encourage directory visitors to click through to your landing page. That way, they can delve into more practical benefits and pricing options, or read about customer success stories that make them even more interested in your product. Fortunately, you can include a link to your website in the listing. If you choose a PPC listing, you can even add a CTA button to improve conversion rates.

7. List your pricing options

Buyers are looking for authoring tools that offer all the must-have features, but the most important question is whether they can afford your eLearning software. A directory listing allows you to highlight all pricing options so customers know what to expect. No unwanted surprises when they visit your landing page. For example, you can list free trials or demos, as well as the starting price and license fees. You can even add a more extensive cost overview, for example explaining your subscription model or annual discounts.

8. Rank higher in search results

It usually takes a while for content marketing to pay off, even if you post consistently and choose the right keywords. On the other hand, niche directories have already proven their relevance. Search engines know they are a credible source and rank them higher. Your listing will be automatically linked to the directory, which is why your landing page will get an edge when it comes to SEO. Another advantage is that you get traffic before your listing is indexed. Buyers visit the directory to find a new authoring tool and your page appears. In short, there is no waiting time. You’ll attract qualified leads once your eLearning authoring tool listing is approved.

Conclusion

Many marketing techniques are a gamble. You’re trying to find keywords that aren’t too competitive, but still popular enough to attract a crowd. Next, you need to create value-added content that subtly promotes your product. On the other hand, a niche-specific directory for Author tool suppliers targets your niche audience. This way you know that all the market research and customization will pay off. Best of all, you have the opportunity to maximize results with a PPC listing, which drives even more traffic to your landing page and improves conversions.

Our exclusive folder with authoring tools has all the top software on the market. So why not add your product for free to promote all your key selling points. Simply register your business and then personalize your listing to maximize your online reach.

Download the eBook eLearning PPC: Creating the Perfect Authoring Tool Product Listing Strategy for insider tips to launch a successful PPC action plan.