Police are pleading with Brits not to take part in Britain's 'most dangerous' day out. The Gloucester Cheese Rolling, which takes place today, sees thousands of people chase a wheel from Double Gloucester down Cooper's Hill in Tewkesbury, injuring dozens of people every year.
Many come from across the UK and abroad to watch and take part in the unique competition.
The winner gets to keep the huge wheel of cheese, but the Tewkesbury Borough Safety Advisory Group (SAG) has warned it is not worth the safety risks.
The safety group, which is made up of emergency services officials and other groups, claims cheese rolling bosses have not informed them of plans for the event, including how they plan to deal with parking and traffic on the day.
A particular concern of the safety team is how emergency services might respond if a major incident were to occur with multiple victims.
During last year's cheese rolling event, a number of people suffered medical episodes and injuries that required emergency treatment by paramedics.
Double-staffed ambulances and rapid response vehicles struggled to access the site for an extended period of time, which is understood to have put a strain on the resources of both Gloucestershire Constabulary and South West Ambulance Service NHS Foundation Trust.
Arman Mathieson, Deputy Chief Constable of Gloucestershire Constabulary, said: 'Cheese rolling at Cooper's Hill is a unique tradition in our county and we have no desire to put an end to it.
“However, the SAG has once again declared the event unsafe and we therefore have a duty to share this with the public.
“We advise those planning to attend or participate in the cheese rolling to consider the risk they are putting themselves.”