Brooklyn Beckham, 23, is sacked by fashion giant Superdry just eight months after signing a £1million contract
Fashion company Superdry has ended its reported £1m deal Brooklyn Beckhammay reveal The Mail on Sunday.
The company announced in November that David’s eldest son and Victoria Beckham was their new brand ambassador and celebrated with a party at the flagship store on Oxford Street in London, where guests were also Liam Gallagher‘s sons Gene and Lennon, the Marchioness of Bath and Lady Kitty Spencer.
In his role, Brooklyn, 23, posed in Superdry clothes and uploaded promotional messages to his 14 million Instagram followers. However, he was criticized for an apparent conflict with some of his other business ventures.
Fashion company Superdry has ended its reported £1million deal with Brooklyn Beckham, The Mail on Sunday can reveal
Social media users pointed out that he promoted Superdry’s vegan trainers, despite being a carnivorous chef filmed cooking steak.
At the unveiling of Beckham as brand ambassador last year, Superdry boss Julian Dunkerton said: “Brooklyn’s endorsement is a testament to what we do as a brand.
“As a company, we want to bring about positive change for current and future generations, a generation Brooklyn speaks to.”
Brooklyn said of a Superdry top at the time: ‘It’s so comfortable – my fiancé steals my Superdry t-shirts because they’re so soft. She likes to sleep in it.
“There’s also a jacket that I really bond with – it’s orange and short, so it’s just above my butt, which I like in my T-shirts and jackets. And the shoes are vegan, how is that possible?’
In his role, Brooklyn, 23, posed in Superdry clothing and uploaded promotional messages to his 14 million Instagram followers
A Superdry spokesperson confirmed the end of the deal last night: “We always review the ambassadors featured in our campaigns and have decided to work with a different kind of talent.”
After initially trying to emulate his father as a professional soccer player, Brooklyn — who married American actress Nicola Peltz in April — studied photography at the Parsons School of Design in New York, but left after a year.
He then launched a career as a chef with his online Cookin’ With Brooklyn videos, but was criticized by critics for demonstrating how to make a bacon, sausage, and egg sandwich on the American show Today.
According to reports, he sought career advice from his father-in-law, billionaire investment mogul Nelson Peltz.
Nicola recently told Tatler magazine: ‘Brooklyn does very exciting things with his shows and also business stuff and it’s really sweet. I see him call my father and say, “What do you think of this?” I love seeing how he learns from my father.’
Beckham’s team was contacted for comment but did not respond.