Norrie is already secured £535,000 in All England Club prize money for reaching the final four and brand pundits think he could make a further £5million this year as British tennis looks to fill the gap in the men’s game that Murray has abandoned.
Marcel Knobil, founder of Superbrands and the consultancy Brand Council, says Norrie is entering a “memorable” period where he is quickly becoming the most marketable asset in British tennis after Emma Raducanu.
“Norrie has finally caught the attention of brands enjoying a replacement for Andy Murray,” Knobil told Telegraph Sport. “While he has yet to secure heroic status, the quarter-final win has lit the fuse for what could now be a really well-earning career. I expect his earnings to easily rise above £5m this year following his win in the quarter final. “
The prospect of enormous wealth is unlikely to be a major distraction for Norrie, who has cycled to Wimbledon every day and is described by his girlfriend as “down to earth”.
Norrie is about to become the face of many brands
But Knobil added: “He is currently in a truly momentous phase of his career. He is teetering on the brink of becoming the face of many brands and putting a big smile on the face of his bank manager, but only a few more important ones. wins will secure the ground of £10 million and above.”
Norrie’s American entrepreneurial friend Louise Jacobi said she met the top British tennis player three years ago in a bar in New York and has been traveling the world to support him ever since.
Jacobi was in tears after watching her boyfriend beat the Belgian David Goffin in front of thousands of spectators, including the Duke and Duchess of Cambridge on Tuesday.
“It was unreal,” she said. “If your significant other is crying in front of you – like choking – how can I keep my eyes dry?
“I remember him saying when we first met, ‘Oh, my dream would be to be in the top 10.’ At the time, I didn’t know it would happen, and it was insane to see his hard work pay off.”
When asked how she felt about Norrie’s next game against Djokovic, Jacobi said: “It will be a tough game for sure. But I know he can do it.”