Christopher Melonic pokes fun at his own penchant for training in the buff with a newly released platoon place.
In the minute long video made by Ryan ReynoldsMarketing agency Maximum Effort and Thursday shared on social media, the 61-year-old said Law & Order: Organized Crime actor promotes the Peloton App. Timed to National Nude Day on July 14, a seemingly naked Meloni can be seen doing an assortment of different exercises, all covered in appropriately placed pixelation.
“Apparently some people find the way I train strange,” the star says in the images. “Honestly, I don’t get it.” He then jokes, “I, I don’t find using the Peloton app strange at all.”
At the end of the ad, Steve Zirnkilton, known for narrating all series in NBC’s Law & authority franchise, tells viewers in voiceover, “In the Peloton community, users are represented by two separate but equally motivated groups: those who wear pants, and Christopher Meloni.”
In May, Melonic told People that he doesn’t feel the need to wear clothes when he trains at home: “I exercise naked. It’s my gym.”
Peloton has been at the center of some unflattering media attention since late 2021, in addition to announcing layoffs earlier this year. After Chris Noth’s Sex and the city character mr. Pig died after a intensive Peloton training during an episode of the HBO Max sequel series And just like that in December, the training company teamed up with Noth, also known for his previous role on Law & authority† for a mocking advertisement the death scene. platoon pulled the spot less than a week later after multiple women came forward with allegations of sexual assault against the actor, which he has denied.
In January, Peloton stated that the company didn’t agree to using his bike in a scene from Showtime’s Billions in which Mike “Wags” Wagner (David Costabile) has a non-fatal heart attack after using the equipment.