๐ Good morning, folks. I hope you woke up on the right side of the bed today. Not me. Literal. And now I have shoulder pain that I am fighting through to bring you today’s edition of Daily Authority. Okay, it’s not all that dramatic. This is what happened while you were napping.
Automakers come to your wallet…every month
Buy a new car is a big problem for most people. They save money, compare models and brands, create a checklist of features they want, and so on. But imagine having to make extra monthly payments for things that were once free with cars. For example, would you pay a monthly subscription fee to use alone? Android Auto or Apple CarPlay in your car? For example, I won’t do it. As The edge points out that this is why the future of cars could be a mess in terms of subscriptions.
present
- Let’s face it – the auto industry is in the slow lane right now.
- Sales are down due to supply chain constraints and a global drop in demand.
- So how do car companies make money? Well, they take the subscription route.
- Did you know BMW previously tried to sell an $80 annual subscription to Apple CarPlay in 2019? They later dropped it because, thankfully, common sense prevailed.
- But automakers aren’t done with making you pay for features that were once free.
- BMW now charges a monthly subscription of ยฃ10 (~$12) for heated seats in the UK.
- Toyota charges drivers $8 a month if they want connected services, including the ability to start their car remotely.
- Volkswagen, Toyota, Audi, Cadillac, Porsche and Tesla have all dived into subscription models for certain options, such as driver assistance features or speech recognition.
The future
- With more computers and software features for cars, car manufacturers have more options to charge for subscription-based services.
- Industry Analysts to predict that there will be subscriptions to cars for the mass market. That means they’re coming for us, guys!
- Electric, connected and autonomous vehicles are all screaming “subscription services”.
- GM al makes billions of subscription services in the car.
- The company’s SVP recently said customers are willing to spend $135 per month on services.
- With over 16 million cars on the road, imagine the potential to offer more and more subscription services.
- People are essentially paying car companies to unblock a software or enable an existing feature.
- In the future, we could pay for something as essential as a software upgrade.
- Unless automakers lower car prices to compensate for subscription services, it’s all a bad idea.
To round up
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๐ผ๏ธ Endless train tracks, a bridge to heaven and a jerk in all its macro beauty – here are some awesome backgrounds for your phones, tablets and PCs (android authorityโ
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RIP, Red Dead Online: Players and admirers gathered online to mourn the end of the game. It was a beautiful funeralgame radarโ
Adam Birney / Android Authority
The US Air Force Test a new weapon designed to kill electronics instead of people. We take that trade every day, thank you. Does this also give someone else? The Matrix feeling? You know how they occasionally use EMP bombs to kill the machines? Anyway… the real thing is much cooler.
- No, it won’t fry your Fire TV Stick remote. That’s the only image we had of a burning electronics ๐คฏ.
- The device is called the High-Powered Joint Electromagnetic Non-Kinetic Strike Weapon or HiJENKS.
- It is the result of a five-year project to create a weapon that can destroy targeted electronics.
- The weapon can disable electronics without using physical force or damage.
- Essentially, it frys electronics with pulsed bursts of microwave energy.
- And it fits in the case of a bomber-launched cruise missile ๐ฃ.
- It can also be in a variety of other weapons, from drone payloads to aircraft-mounted weapon capsules.
- Currently, the Office of Naval Research and the Air Force Research Laboratory are conducting a two-month trial of HiJENKS.
Neat right? utilities go check out how Tested’s Adam Savage built his own Matrix-esque EMP switch from scratch.
Have A Nice Day. Tomorrow TGIF!