Major brands have given their support to the Lionesses facing Germany tonight at 5 p.m.
Specsavers, Yorkshire Tea and John Lewis have all come to England after the women’s team qualified for their first European Championship final since 2009 when they Sweden 4-0 at Bramall Lane.
And to celebrate their success, Sainsbury’s released a new billboard to encourage the women’s soccer team that will play their first homegrown championship final since the 1980s at sold-out Wembley.
They joined in the fun with a cryptic message for a classic football song which you can see below. If you’re having trouble getting it, try hearing the fruits and vegetables.
While opticians Specsavers also went the subtle route with an eye test that said ‘It’s really coming home’, referring to England, who never won the tournament and played their first and final final at home in 1984.
Sainsbury’s joined in the fun with a subtle reference to a classic football song also played by the Queen’s Guard
Specsavers also went the cryptic route with an eye test that said ‘It’s really coming home’, referring to England, who never won the tournament and are playing their first final in England since 1984.
Yorkshire Tea made a very ironic post saying they will change their name if England win while also posting a legal clarification saying they won’t
At the time, some players’ spouses were unable to join the 2,500 crowd on the Kenilworth Road site in Luton Town, as they were unable to afford transport.
The game only had 35-minute halves instead of 45, and a smaller ball was used than that used by men.
Sainsbury’s asked the audience this afternoon to sing Neil Diamond’s swede carrot lime or Sweet Caroline to cheer on the players.
The puzzle also won high praise on social media with radio host Stig Abell saying ‘well played’.
Another social media user shared a GIF from US sitcom The Big Bang Theory that reads “go sports” to encourage athletes at the European Championships, F1 and Commonwealth Games.
The US Embassy in London has also shown their support for the Lionesses of England ahead of their jaw-dropping final against Germany on Sunday by mimicking Alessia Russo’s out-of-date goal in a hilarious clip.
On Twitter, the embassy shared a skit in which Aaron Snipe, the spokesman for the US embassy, walks through the garland-covered corridors of the Nine Elms office in England before being stopped by colleague Rita Rico, the deputy press attaché.
She shows him a document before telling him, “Look at the rules. As an American diplomat you can’t take a position on this – you can’t support England in the Euro final.’
Mr. Snipe looks at Mrs. Rico before he crumbles the piece of paper, and in slow motion drops it to the floor, then kicks it in the same breathtaking way. .
The British Embassy in London posted a funny sketch on social media of a diplomat who was told by one of their staff to remain neutral on the Women’s Euros
An employee says: ‘You can’t support England in the European Championship final.’ And then gives them a sheet of paper explaining the rules
The diplomat then kneads it into a ball and then tosses it to the ground as the English Flag Bunting is seen in nearby offices
Downing Street cat Larry’s fictional Twitter account also shared his support for the Lionesses
The fictional Twitter account of Downing Street cat Larry also shared his support for the Lionesses.
He said: ‘The Lionesses are already winners, but today they compete for a trophy as a reward for their efforts. I couldn’t be prouder to support them.”
Yorkshire Tea also joined in the fun by posting an ironic Tweet about how they will change their name if England win.
They said, ‘Good luck today Lionesses – if you win, we promise to make this box art permanent!’
And then wrote: “Legal clarification: The social media department has been strongly reminded that it is not authorized to make this pledge, and was told to attend a formal training meeting first thing tomorrow.”
Prince William and the Duchess of Cambridge are expected to join the game with daughter Princess Charlotte, seven – an enthusiastic player who is said to be ‘very good at goal’.
After England’s semi-final victory, Prince William congratulated the team and said: ‘The whole country is so proud of all you have achieved. We believe in you and will be with you all the time!’
- The game kicks off at 5pm and will be broadcast on free-to-air TV on BBC1, on BBC iPlayer or on the BBC Sport website.