Hotel bookings have seen a boost in sales this week – with guests lured by the promise of air conditioning.
as the With Office warns of extreme heat, hotels have begun to monetize those desperate to avoid the heat.
Temperatures are expected to rise above 40 degrees in some parts of the country on Monday, breaking previous records.
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Brits are resorting to booking air-conditioned hotel rooms as a way to cope with the extreme heat
Many Brits struggle to sleep in the extreme heat – even with the windows wide open
The booking website Hotels.com offers its 30,000 followers a chance to win an overnight stay with air conditioning.
While Adrian Darling, 40, a product owner, has booked a Premier Inn hotel in Bedford for £210 for Monday and Tuesday so he and his young family can escape the rising heat.
“We were a little concerned about how hot our house would get. We have three young children and a baby less than a month old,” said Mr. Darling.
A Premier Inn spokesperson said: ‘All our rooms are in high demand at the moment.’
However, they added that it was difficult to say whether this was related specifically to the heat wave or for some other reason.
Meanwhile, Britons posted on social media about their plans to escape the heat.
Chris Blackmore, @_chrisblackmore, wrote: ‘About 10 minutes away from booking a hotel so I can sleep with air con.’
Many Britons have started posting their plans to escape the heat
Some book into the Premier Inn hotel chain in an effort to sleep in the cool at night
Others complain that hotels pushed up their prices due to rising demand for air-conditioning
Another wrote: ‘If we talk in the Premier Inn for a few days air con.’
While London-based Nick tweeted at @bluemoonstar: ‘Everyone in London wants half an air-conditioned hotel Mon and Tues night?!’
Meanwhile, Michelle Shaughnessy @Michellesfunny complained that hotels were responding to the high demand and raising their prices.
She tweeted: ‘Booked a dodgy 2-star hotel behind some train tracks for the coming London heat wave as every semi-nice place with air con has tripled their prices (at least) for the two hottest days of the year.’
The heat wave is hitting all parts of the country – from North Yorks to East Anglia
Temperatures in the east of the country are expected to rise above 40 degrees
Some just thought of the idea of booking a hotel room – and hadn’t actually done it yet
But others had obviously taken the plunge and decided to book a room before they are all taken
Others who have already booked have tried to ensure their rooms have air conditioning
Meanwhile, those who have air conditioning at work were also posting decidedly smug posts.
On Twitter, Jess, at @jess_xray, an advanced practitioner of interventional radiology, in Liverpool, wrote on Twitter: ‘How many people will take refuge in radiology on Monday?’ – with a link to the forecast.
This Liverpool radiologist was decidedly smug about having air-conditioning in her hospital ward
Festivals usually don’t advertise that they have air conditioning – but now they do
While the planned events also advertised their cool credentials.
For example, the Refract Festival in Manchester advertised its air conditioning alongside its other acts.
It’s not just people looking for air conditioning.
On Twitter, Miss Bella’s owner from Cardiff posted a photo of her cockapoo to @missybellarose, saying: ‘First day on Twitter. Shopping with the ladies.’
Others posted photos of their dogs in the coolest place in the house, while some companies advertised their air-conditioned kennels.
This Cardiff cockapoo was taken for her daily walk, not through a park but around air-conditioned shops
This English dog also caught some zzzzs under an air conditioner
Some companies have taken to social media to promote air-conditioned dog kennels