The government has said it will publish a white paper on gambling reform in the coming weeks.
The Prime Minister plans to announce restrictions on the industry as part of the 2005 revision of the Gaming Act, amid concerns that current regulations require changes to accommodate the growth of online betting.
The Times reported that proposals to ban gambling companies from shirt sponsorship would be rejected in favor of reaching a voluntary agreement with Premier League clubs, while also preserving the possibility of legislation.
A spokesperson for the Department for Digital, Culture, Media & Sport declined to comment on speculation, but added: “We are conducting the most comprehensive overhaul of gambling laws in 15 years to ensure they are fit for the digital age. .
“We will be publishing a white paper in the coming weeks as part of a review of the gambling law.”
The government is reportedly set to announce measures including online casinos with maximum bets between £2 and £5, a ban on free bets and VIP packages for those taking heavy losses, as well as “non-intrusive” affordability checks.
Companies will also have to remove online features that increase the level of risk for customers, while the Gambling Commission will be given new powers, along with additional funding through higher fees paid by the industry.
The committee recently released figures showing that online gambling was the highest rate ever in the UK, with one in four Britons gambling.
The survey published on April 26 found that 25.7% of 4,018 people aged 16 or older surveyed had gambled online in the past four weeks, up from 23.8% over the same period the previous year and an increase in 18.5% in the previous five years.
The survey, in which respondents were asked about gambling four times between June 2021 and March 2022, also found that 43% had gambled overall in the past four weeks, down from the prepandemic participation rate of 47% in March. 2020.
The most popular form of online gambling was sports betting, especially football, outside the National Lottery and other lotteries.
Anyone concerned about their gambling, or that of a loved one, can visit BeGambleAware.org for free, confidential advice and support.
The National Gambling Helpline is available on 0808 8020 133 and operates 24 hours a day, seven days a week.