Heavyweight sponsors distance themselves from hockey Canada amid sexual assault scandal

Heavyweight sponsors distance themselves from hockey Canada amid sexual assault scandal

Heavyweight Sponsors Distancing Themselves From Hockey Canada Amid * Assault Scandal, #Heavyweight #Sponsors #Distance #Hockey #Canada # * #attack #scandal Welcome to OLASMEDIA TV NEWSThis is what we have for you today:

  1. News

Scotiabank, Canadian Tire and Telus have all terminated sponsorship agreements

Publication date:

28 June 2022 • 14 minutes ago • 4 minutes read • 41 comments Scotiabank cancels Porter all marketing and events at the upcoming World Junior Championships in August and diverts funds set up for the World Juniors to other programs. Photo by Hockey Canada

Corporate Heavyweight Restaurant Brands International Inc. see Tim Hortons, Bank of Nova Scotia, Telus Corp. and Canadian Tire Corp. terminated sponsorship agreements with Hockey Canada in response to the governing body’s handling of * assault allegations involving a group of teenage players and a lone woman in 2018.

This ad has not yet been uploaded, but your article continues below.

Brian Porter, CEO of Bank of Nova Scotia, was the first to act and released an open letter in early June 28 describing hockey as an activity that brings communities together and enshrines Canadian values.

“That’s why I, like so many of you, was shocked by recent reports of alleged assault involving younger ambassadors of Canada’s game. “The alleged conduct in this current case is contrary to the beliefs and values ​​that hockey is intended to embody, and those we advocate at Scotiabank,” said Porter.

Porter said the bank will cancel all marketing and events at the upcoming World Junior Championships in Edmonton, and divert that money to other programs, including the Hockey Canada Assist Fund for Under-Youth and the Women’s World Championships.

This ad has not yet been uploaded, but your article continues below.

“Today we have made the decision to suspend our sponsorship of Hockey Canada until we are confident that the right steps are being taken to improve the culture within the sport – both on and off the ice,” said Porter.

Other sponsors of Hockey Canada followed the lead of Bank of Nova Scotia. Tim Hortons, who became a Hockey Canada sponsor in 2018, said he would suspend “support” for the Men’s World Cup, but would not yet act on his partnership agreement.

“We are suspending support for the upcoming Men’s World Junior Championships as we await details from Hockey Canada on how they intend to take strong and definitive action in the wake of the deeply worrying allegations,” said Michael Oliveira, communications director, said in an email statement.

This ad has not yet been uploaded, but your article continues below.

“Hockey Canada has communicated that it is committed to changing the culture of hockey to make it safer and more inclusive for everyone, on and off the ice. We have strongly stated that we believe Canadians are urgently seeking concrete details from Hockey Canada on how it intends to do so. We will re-evaluate our sponsorship agreement as soon as we have all the information we need to consider our options. ”

Canadian Tire, a retailer that identifies as a seller of skates and sticks, said it was withdrawing “immediately” as a sponsor of the junior tournament, which is scheduled to be played August 9-20, and that he “re-evaluate” relationship with Hockey Canada.

“We are deeply disappointed in Hockey Canada’s lack of transparency and accountability regarding the assault allegations,” Stephanie Nadalin, vice president of communications, said in an email. “We call on Hockey Canada to do better and live up to their commitment to change the systemic culture of silence in our country’s sport, and to make it more inclusive and safe for all.”

This ad has not yet been uploaded, but your article continues below.

Telus, one of the country’s Big Three telecommunications companies, said it would continue to support women’s events and youth hockey, but that it would “interrupt its sponsorship activation” with Hockey Canada and the junior tournament, and instead spend that money on Canadian organizations. supporting women affected by * violence.

“We are upset about the recent reports of assault involving members of the 2018 World Junior Championship Team,” Telus spokeswoman Liz Sauvé said in an email. “Our values ​​and our commitment to creating globally recognized respectful and safe workplaces extend to all our partners, and we are involved with Hockey Canada to understand what specific changes are being made within their organization to drive positive cultural change and a safe, inclusive hockey experience for everyone. ”

This ad has not yet been uploaded, but your article continues below.

Imperial Oil Ltd, which owns Esso filling stations, said the company was “concerned” about the recent allegations but stopped cutting tires.

“We are paying close attention to this issue as it develops and have communicated our expectations to Hockey Canada that concrete steps should be taken immediately to address safety issues and ensure rapid culture change,” Keri Scobie said in an email. “At the same time, our organization remains committed to supporting Canada’s hockey community and grassroots youth programs across the country, as we have done for over 40 years.”

Bauer Hockey LLC, an equipment manufacturer, said the allegations and reaction by Hockey Canada “is extremely disturbing”, but it also did not end its agreement with the governing body.

This ad has not yet been uploaded, but your article continues below.

“We are following the facts of this situation closely to determine the next steps for our partnership and the best way to drive positive change,” said Mary-Kay Messier, vice president of global marketing, in an email statement.

In late May, TSN announced the news that a woman in London, Ont., Claimed that eight players, including some of Canada’s junior world team, * assaulted her in June 2018 after a glamorous event. The woman allegedly filed a lawsuit in April this year, claiming $ 3.55 million in damages from Hockey Canada, the Canadian Hockey League and the eight unnamed players. Hockey Canada settled the out-of-court lawsuit for an unknown amount.

Following the revelation, Hockey Canada came under fire immediately and Federal Sports Minister Pascale St-Onge ordered a forensic audit to determine whether the sports organization had used public funds to settle the matter.

This ad has not yet been uploaded, but your article continues below.

  1. Hockey Canada's CEO Tom Renney will testify before the House of Commons' standing committee on Canadian heritage on June 20, 2022.

    Hockey Canada shuddered by MPs over handling alleged * assault by junior players

  2. Timeline: Hockey Canada’s handling of 2018 * assault allegations

  3. File photo

    Hockey Canada settles London lawsuit alleging players assaulted woman

Last week, MPs called on Hockey Canada CEO Tom Renney and President Scott Smith to testify before a standing committee. Smith said at the meeting that the organization had received two other * assault complaints in the past few years.

Two days later, St-Onge announced a freeze on federal funding to Hockey Canada.

The Financial Post has contacted other Hockey Canada sponsors, including Nike Inc .; Recipe Unlimited Corp. Swiss Chalet; General Motors Co. see Chevrolet; and Just Eat Takeaway.com’s SkipTheDishes to inquire whether those companies have taken any action regarding their sponsorship transactions. The newspaper did not receive timely responses for publication.

• Email: [email protected] | Twitter:

This ad has not yet been uploaded, but your article continues below.

By clicking on the sign up button, you agree to receive the above newsletter from Postmedia Network Inc. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300

LINK TO THE PAGE

Watch the full V1deo