Speaking of magic.
The first teaser trailer for Hokus Pokus 2 conjured large numbers for Disney + and attracted 43.6 million views in the first 24 hours.
The piece, which was released on June 28, outperformed such high-profile Disney + branded content as The book by Boba Fett (23 million), the Mandalorian teasers for the first two seasons (35 million each) and Luca (28 million).
The sequel to the classic Halloween movie reunites Bette Midler, Sarah Jessica Parker and Kathy Najimy as the iconic witches Winifred, Sarah and Mary Sanderson respectively and takes place 29 years after the original.
Newcomers to the franchise include Whitney Peak, Belissa Escobedo and Lilia Buckingham, who play a trio of high school students.
#HocusPocus started to become a top trend of the day on Twitter after the teaser’s debut. The social media conversation was also the most gender-balanced of the groups with 51 percent male and 49 percent female.
Hokus Pokus 2 also including Sam Richardson, Doug Jones, Hannah Waddingham, Froyan Gutierrez and Tony Hale.
The sequel hits Disney + on Sept. 30.