His signature sharp suit look led to a surge in vest sales during the World Cup.
But England manager Gareth Southgate has revealed he is retiring his buttoned-up combination in favor of a more relaxed approach for the upcoming European Championships.
He said he was changing his appearance in an effort to appear more approachable to his younger players when the tournament starts Germany next month.
Southgate, 53, said: 'This year there will be more short sleeve knits than a suit and tie as we try to create a relaxed atmosphere.
“When you're working with young boys, you don't want to be too stiff in what you do or wear.”
He added, “Every time you wear something, you're making some kind of statement. I am now aware of that.'
The England boss, who models for QC, confirmed the vest will not return at Euro 2024 and has opted for a 'cuddly vest' instead.
Gareth Southgate wore a vest at the 2018 World Cup as England reached the semi-finals
Southgate has swapped his waistcoat collection for soft, cuddly cardigans. Above: Pictured in 2018
Southgate's choice of outfit is a sure talking point at any tournament in England.
At the 2018 World Cup, his first as a manager, Southgate wore a £65 cardigan from Marks & Spencer.
As the team progressed through the tournament, the phrase “lucky vest” began to trend online and the retailer reported a 35 percent increase in sales.
The phenomenon was labeled 'the Gareth Southgate effect' and his look was dubbed 'nice-dad-at-the-wedding-disco', with many praising his unpretentious choice of clothing.
Showing off his new wardrobe in an article for GQ, he wore a £3,325 cozy cream cardigan and £620 linen twill trousers, both from Loro Piana.
- Read the full interview online now on British GQ.