Jodie Kidd, model and tax collector, shocked the regulars of her country pub by posing in the buff in front of a new signboard.
Drinkers at The half Moonin West Sussex, were surprised to see a new addition of her sassy portrait hanging outside the perfect picture pub.
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Kidd, who traded the catwalks in Paris to pull pints, is backing a new campaign to raise awareness and funds for the hospitality industry.
Her portrayal is part of a series of cheeky banners, including ‘The Cricketers’, reimagined by artist Reuben Dangoor, starring a batsman who saves his blush with a strategically placed bat.
The eleven-piece collection contains a new take on Queen Victoria‘, created by Sam Rees-Price, and a new portrait of HRH King Karel for Heath Kane’s ‘The Kings Head’, which was unveiled ahead of the coronation in May.
The nude boards are available for online auctionand prints of each are also on sale, with all profits donated to Hospitality Action to help pubs with rising utility bills.
Funds raised from the collection, inspired by Stella Artois Unfiltered, will also be donated up to £50,000 in matched funds by the lager brand.
Jodie Kidd said: “As a landlord I am very aware of the struggles pubs and the whole hospitality industry face.
“My pub is aptly named The Half Moon, and I can’t wait to see the new sign in all its glory – all for a good cause.”
The lager brand also commissioned research that showed that the pub is still the heart of the community for 55 percent of Britons.
In the poll of 2,000 adults, 77 percent said it’s “sad to see” so many nearby waterholes have closed in recent years – as data from Hospitality Action showed applications for financial aid have risen 29 percent from the previous year.
More than four in ten (43 per cent) think pubs can be a lifeline for members of their community, and 42 per cent think they are a great place for everyone to come together.
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But with so many people struggling, one in three is stepping up to do their part to keep their local population afloat, and 55 per cent have called on the government to do more to support the hospitality industry.
Meg Chadwick, from Stella Artois, said: “As a brand committed to tackling big issues within our communities, we wanted to offer our support to pubs during this challenging time.
“As bastions of British culture, pubs deserve as much appreciation as any other work of art hanging in a gallery. So we wanted to use this traditional medium – albeit with a cheeky twist – to support them.
“We want to raise as much money as possible, so art and pub lovers – buy nude art, help pubs.”
The survey also revealed the memorable moments the country has had in pubs, with 27 per cent trying to impress someone on a first date in a vacant house.
New friendships blossomed over a drink for 35 percent, as well as new relationships for 25 percent.
While 12 percent even married someone they met in a nearby tavern.
It also found that 41 percent think it’s a rite of passage to watch important cultural events in a pub.
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