Kuo: Apple increases share of iPhone 14 Pro, non-Pro iPhone 14 is missing on A16 chipset

Kuo: Apple increases share of iPhone 14 Pro, non-Pro iPhone 14 is missing on A16 chipset

Ming-Chi Kuo posted their latest analysis of the situation in Apple’s supply chain. According to the report, the A16 processor will be exclusive to the iPhone 14 Pro and 14 Pro Max phones, which in itself is not new information – the news is that Apple will increase the share of flagship chips to non-flagship chips to 60%.

This means that the company expects to sell more iPhone 14 Pro units and adjust its marketing strategies in that direction, while the iPhone 14 duo is likely to become a second priority.

Kuo: Apple will increase iPhone 14 Pro shipments and promote A16 chipset exclusivity

Thanks to the increased share, parts suppliers are also expected to grow annually. Sony, Largan and LG Innotek are all likely to generate 20-30% more revenue compared to last year’s orders.

Kuo also said that Sony (the manufacturer of sensors) and LG Innotek (the manufacturer of color correction matrixes) will only be seen in iPhone 14 Pro devices, meaning the iPhone 14 will not get the promised camera update.

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