While you can make money on TikTok, only a small percentage of creators make enough to do this full-time, usually after investing a lot of time and money in equipment and production teams. For most creators, TikTok is one of many social media platforms to showcase their work and supplement their income. One billion active users is a big market, so here are three ways to tap into it and make money on TikTok.
Read more: How to get more views on TikTok
THE SHORT ANSWER
To make money on TikTok, you need to apply to the creators fund, partner with a brand you trust, and advertise your own products or merchandise in the app.
JUMP TO MONEY EARNING TIPS
TikTok makers fund
In 2020, TikTok announced its new Makers Fund, offering $200 million to “encourage people who dream of using their voices and creativity to fuel inspiring careers.” Because the fund responded so enthusiastically, TikTok has increased the fund to more than $1 billion in the US and more than double that worldwide over the next three years.
If you’re an up-and-coming creator, there’s no harm in signing up to take advantage of TikTok’s funding program to earn some extra cash.
Fund requirements for TikTok creators
To be eligible for funding through the TikTok Creator Fund, you must:
- Be located in the US, UK, France, Germany, Spain or Italy.
- Be at least 18 years old
- Have at least 10,000 followers
- Have at least 100,000 authentic video views in the last 30 days
- Use an account that adheres to TikTok Community Guidelines and terms of service
If you meet the above requirements, you can log in within the TikTok app by opening your account settings. Tap Creator Tools, and then select TikTok Creator Fund.
Adam Birney / Android Authority
If approved, you can earn between two and four cents for every 1,000 views. In other words, you can expect $20 to $40 after reaching a million views. Aside from just views, higher funds are also calculated based on video engagement. It may not seem like much, but it may be enough to cover the odd bill.
Partner with a brand
A more lucrative strategy for making money on TikTok is partnering with a brand. If you’re a big enough creator, have a lot of engaged followers, and have a track record of fame, you can make over $80,000.
So how does it work? If eligible, a brand will sponsor your content to list its services or products. New and well-known brands are always looking for possible collaborations. According to eMarketerby 2021, 68% of US marketers planned to use TikTok for influencer campaigns.
TikTok makes it easy for creators to connect with brands through the Marketplace for makers. You will find it in the Creator Tools in your profile settings to see if you qualify.
Adam Birney / Android Authority
Remember not to compromise your authenticity on TikTok for money: only partner with brands whose views match your own. Companies want to partner with people who have an audience that knows and trusts them. People are pretty good at detecting insincerity, so keep it real.
Advertise your products
If you already sell your own merchandise on sites like Etsy or eBay, it’s a good idea to show them on TikTok. Short videos can be a great visibility to show all the details or to demonstrate all the features that make your products unique. Whatever service you offer, you can use TikTok to direct traffic to your other channels. Make sure to record a link in your bio so viewers can easily find your store.
Read more: The best money making apps for Android
Frequently Asked Questions
TikTok creators can earn between two and four cents for every 1,000 views through the Creator Fund. But with a brand partnership, creators can earn more than $80,000 a year.
You don’t just get paid Make TikTok videos. However, TikTok has limited funding that they can provide to eligible content creators.