Martin Lewis will become a regular co-host on ITVs Good morning Great Britain.
The financial journalist and consumer champion, 50, will take part in the weekday breakfast show on various Wednesdays throughout the yearalongside the show’s longtime host Susanna Reid.
Speaking of his appointment, Martin said: ‘To have the ability to hold politicians accountable for the cost of living is a privilege and a responsibility.
‘It’s a bit of a switch from my usual work, but after years of answering complicated questions, it’s nice to ask them once. So I was delighted when ITV offered me the permanent presenter role.
“The difficulty came with working around my day job, being a money saving expert, which is always my priority.
Exciting: Martin Lewis will be a regular co-host of Good Morning Britain alongside Susanna Reid, ITV has announced
“So I’m hopeful that the solution we’ve come up with, of capturing a dozen specialty shows a year, alongside Susanna Reid’s brilliant journalism, is one that viewers of the show will welcome.”
Lewis will co-host his first show on March 29, kicking off his regular presenting duties with an end of year special on ITV1 and ITVX.
The announcement also comes after GMB received another BAFTA nomination for Best News Coverage at the 2023 BAFTA Television Awards, with The Martin Lewis Money Show Live also being nominated in the Best Features category.
Lewis is the founder of the financial advice website MoneySavingExpert.com and also hosts The Martin Lewis Money Show Live on ITV.
On his program, he provides advice to members of the public on topics such as the cost of living crisis and rising household bills.
Lewis won the Expert award for his broadcast work at the National Television Awards in October.
Prior to becoming a regular GMB host, Lewis appeared on the show to give advice and previously appeared for Martin’s Money Mondays where he appeared every Monday in September last year to provide viewers with the most up-to-date information on costs. life crisis.
Susanna said, “Martin Lewis is undoubtedly the voice of the nation when it comes to the cost of living crisis. Together we will continue to challenge and hold politicians accountable.
New role: The 50-year-old financial journalist and consumer champion will join the weekday breakfast show on several Wednesdays throughout the year
The longtime GMB host added, “I can’t wait to have him sitting next to me at the GMB desk again next week.”
Daytime managing director of ITV Emma Gormley said: ‘As Good Morning Britain continues to answer the questions the nation wants and needs to answer every weekday morning, we are delighted to welcome Martin Lewis as permanent co-host.’
Since Piers Morgan’s departure from GMB in 2021, Susanna continues to run the show alongside a rotation of male hosts.
Regulars included Richard Madeley, Ed Balls, Ben Shephard, Kate Garraway, Adil Ray and Robert Rindger.
In an open letter shared on Instagram, the stalwart journalist thanked his supporters and stated that he was “willing to stand his ground.”
He wrote: “I lost my job at Good Morning Britain because I chose not to apologize for not believing Meghan Markle’s claims in her interview with Oprah Winfrey.
Thus, I became the latest “victim” of the culture of cancellation permeating our country every minute, every hour, every day. Although of course I don’t consider myself a victim, nor as canceled.’
Piers had said he did not believe the Duchess’s comments in her interview with Winfrey, in which she spoke about her mental health and suicidal thoughts.
The 55-year-old left his position shortly afterwards after storming the set following an argument with weatherman Alex Beresford about his comments about Meghan, which led to more than 41,000 complaints to Ofcom.
Watch Martin Lewis on Good Morning Britain from March 29 at 6am on ITV1 and ITVX.
On air: Since the departure of Piers Morgan (left) from GMB in 2021, Susanna continues to lead the show alongside a rotation of male hosts (pictured in November 2017)