Have you ever wanted to immerse yourself in the terrifying world of? Netflix‘s squid game? This is possible from September.
Netflix has signed on for an immersive, adults-only (16+) interactive experience based on its worldwide hit squid game.
The experience will be launched by interactive gaming and technology company Immersive Gamebox and will be located in a new location in New York City’s Lower East Side neighborhood.
In the multiplayer game, players (2 to 6 at a time) will navigate through challenges based on the Netflix franchise, including Red Light Green Light and Marbles. The experience takes place in the company’s “Gameboxes” and uses touch screens and motion-detection technology.
“People are constantly looking for new and different ways to stay invested in their favorite content,” Immersive Gamebox CEO Will Dean said in a statement. “To rediscover Netflix’s hottest show in a brand new format, it’s offering customers more ways to stay connected with squid game.”
Immersive Gamebox already has locations in cities such as Dallas, Chicago, Houston and Denver, and has previously developed games based on other IP, such as the Angry Birds franchisee.
The squid game experience is also continuing a strategy by Netflix to bring some of its greatest original IP to other platforms and experiences. Among the projects is a Weird stuffimmersive experience themed in New York, London and San Francisco, and A Bridgerton Experience: The Queen’s Ball, in Los Angeles, Atlanta and Chicago.
Not only do the live experiences generate revenue for Netflix (the company ensures they get some of the access through their partners), but it also serves to further expand the brand into the real world in a meaningful way, similarly with how Disney uses its theme parks to build experiences around its properties.
squid gamewhich became Netflix’s most popular show after it debuted last year has become a priority for the company, with a season 2 in the makingand a spin-off reality show with a price of $45 million in development.