Netflix to partner with Microsoft on ad-tier membership

Netflix to partner with Microsoft on ad-tier membership

Netflix has lost customers lately, and one of the measures to counter the trend is to offer them come back with an even cheaper ad-supported tier. Now we know this is happening as the streaming platform revealed that Microsoft will be its “global advertising technology and sales partner.”

Netflix to partner with Microsoft on ad-tier membership

In a press release, Greg Peters, COO and CPO at Netflix revealed that “Microsoft has the proven ability to support all ad needs” while working on an ad-supported offering. Microsoft also offered “the flexibility to innovate over time on both the technology and sales sides”.

Mikhail Parakhin, President of Web Experiences at Microsoft, added that all ads on Netflix will be available exclusively through the company’s platform. “Marketers looking to Microsoft for their advertising needs have access to Netflix audience and premium connected TV inventory,” the statement also reads.

Netflix to partner with Microsoft on ad-tier membership

The companies revealed that the partnership is still in its infancy and that there is still a lot of work to be done. Both Netflix and Microsoft assured that they are “excited to collaborate” as they bring the new service to life, but did not reveal a specific timeline.

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