China has long been three telecom player markets. Today, a new telecommunications company, China Broadnet, is competing and bringing consumers fresh. However, existing operators aren’t too worried for now, as China Broadnet wouldn’t be a strong rival without its own network.
China Broadnet offers consumers low-cost 4G and 5G packages to gain market share for subscribers. China Reporter previously shared that new carriers are giving customers the opportunity to book easy-to-remember or widely preferred numbers. These numbers are provided under the terms of a minimum two-year contract, and there is also a monthly fee and prepayment.
China Broadnet took its sweet time to enter the market
According to the China Reporter, the telco had a sweet time before it hit the market. China Broadnet was licensed about three years ago. Given the size of the Chinese market and the advantages that older players already have, China Broadnet is on a difficult path to tackle.
This is a new era of 5G, and China Broadnet can take advantage of being a modern player by providing outstanding service. This is also a fresh change for Chinese consumers, giving them the opportunity to choose apart from the existing three old players.
Reliance Jio, the largest telephone company in India, China’s neighbor, has proved that despite the existence of old guns, new players can have a serious impact on market operations. However, acquiring and retaining customers who are already loyal to other operators requires seriously good strategies and rapid execution. Over the next few years, China Broadnet will be able to leverage market attention as a new player by expanding with 5G networks to offer low-cost services and the additional benefits of those services.
