New menswear store, ‘200 Trunks’ exhibition – The Hollywood Reporter

It’s a big month for Louis Vuitton in Beverly Hills.

The luxury home has hit the 90210 with a few new high-profile offerings, first on July 16 with the debut of a dedicated menswear store at 420 North Rodeo Drive. The location, Louis Vuitton’s first menswear store in California and the eighth in the country, offers the Fall-Winter 2022 collection designed by beloved late designer Virgil Abloh, luggage, watches, leather goods, shoes, accessories, home furnishings, a fragrance counter and hot stamping service that offers buyers the opportunity to personalize leather goods. The fragrance counter also offers custom engravings of cologne bottles.

Aside from luxury must-haves, what is sure to be a conversation starter for those perusing the pieces is the art. The store features an Abloh-designed “Giant Man” sculpture in a handstand, along with commissioned murals by Alex Proba and a three-dimensional acrylic painting on stainless steel and mirrors by artist Marisa Ferreira.

A stone’s throw from the menswear address, a second Louis Vuitton moment is coming this month thanks to the traveling exhibition 200 Trunks 200 Visionaries. Unveiled in France in December — at Louis Vuitton’s historic home in Asnières as a way to mark the brand’s founder’s milestone birthday — the exhibit comes from Singapore and occupies a contemporary space at 468 North Rodeo.

Open to the public daily until September 6 (with book online available), it features 200 cases designed by friends of the Maison, drawn from the worlds of “art and culture, the sciences, sports, global causes” and more, including Gloria Steinem, Alex Israel, Pat McGrath, Lego, Nigo, Peter Marino and Frank Gehry, just to name a few. The suitcases are eventually auctioned off for charity by Sotheby’s.

“This project has always been about creativity,” said Faye McLeod, LV’s director of visual images. “A real tribute to Louis’ ingenuity and entrepreneurial spirit. We get to see how such a cross-section of talents answered the same assignment, while also taking a moment to appreciate the man himself.”