According to research by Omdia, the global smartphone market was worse off in the second quarter of this year than in the second quarter of 2021, and even worse compared to the first quarter of 2022. In the months of April to June, a total of 293, 7 million smartphones shipped, compared to 307.7 million smartphones. million in Q1 and 303.3 million in Q2 2021.
Samsung led the market in the second quarter with a total of 62.2 million phones shipped, ahead of Apple’s 48.9 million. Omdia points to the solid performance of devices such as the Galaxy A13 and the Galaxy S22 series. On Apple’s side, there was strong brand loyalty and greater interest in the iPhone 13 series than the 12, which led the attack.
Xiaomi, Oppo and Vivo were third, fourth and fifth respectively, but all three recorded worse sales by -20% compared to last year.
Brands like Motorola (19.8% growth) and Tecno (22.5% growth) were better than last year, but it was Honor that really shined.
Due to its strong focus on the domestic market, Honor achieved a 125.4% year-over-year sales increase and ranked sixth with more than 15.1 million devices shipped.
