The first presentation of the Prix Luciole Awards, celebrating artistic achievements in film poster design, took place at the Le Gray d'Albion hotel in Cannes on Friday.
The Prix Luciole, co-sponsored by Taopiaopiao, China's leading cinema ticketing platform, and the Paris-based Alliance Cinéaste Chine-Europe, aims to raise awareness of the importance of graphic design in film promotion, and to honor work that demonstrates exceptional design. concepts, strong emotional resonance and visual impact in movie posters.
The Prix Luciole for the best poster, which carries a prize of 1,000 euros, went to the film by Belgian filmmaker Leonardo Van Dijl Julie keeps quiet. The jury praised the modern approach of the poster, photographed by Max Pinckers and designed by Sophie Keij, as well as the perfect balance between typography and photography, the clever use of empty spaces and a powerful photo choice that addresses the psychology of the character.
The jury for the inaugural Prix Luciole consisted of Sheri Linden, an experienced film critic The Hollywood Reporter; Lionel Avignon and Stefan de Vivies, the creative directors and founders of the visual design studio Hartland Villa; and Thomas Pibarot, expert advisor for the Critics' Week section of the Cannes Festival.
Actor and screenwriter Wu Ke-Xi, who plays the lead role in director Constance Tsang's film Blue Sun Palace (nominated in the Critics' Week section at the Cannes Film Festival and winner of Le Prix French Touch du Jury) presented the top prize, noting that “if we get a certain feeling from the poster, we can anticipate what kind of experience we will have in the dark cinema hall, and this is very important . ”
'A Tierra del Fuego' poster
Mona conversion
The jury prize was awarded to the poster for the crime drama by Peter Ho-Sun Chan She has no name, created by Huanghai Studio. This poster was recognized for its compelling air of mystery and suspense, and the handcrafted quality of an illustration that captures the feeling of an abruptly interrupted scene.
Special mention was awarded to A Tierra del Fuego, designed by Mona Convert, the film's director. During the awards ceremony, jury member Pibarot said the poster stands out for its artistic collage work, praising its “raw spirit” and the “minimalist yet mysterious images that captivate the audience, making it a unique graphic work of art that stands out in a world that often full of clichés.”
The Prix Luciole also awarded an audience award, based on votes from the Taopiaopiao audience. The winning poster for Black Doga drama by Hu Guan that received the top prize in Cannes' Un Certain Regard sidebar, was celebrated for its traditional narrative spirit, reminiscent of the poster art of yesteryear.
Like the poster before She has no nameit was designed by Chinese design studio Huanghai, whose previous designs include posters for Hirokazu Koreeda's Shoplifters and that of Hayao Miyazaki My neighbor Totoro.