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The Entertainment Software Association has announced that it is partnering with: ReedPop at next year’s E3. The event, which will take place in person for the first time since 2019, will take place the second week of June in Los Angeles. It will feature both “personal consumer components” and digital shows.
ReedPop is the company behind the PAX and EGX conferences, as well as the New York Comic-Con and Star Wars Celebration. It also owns sites such as GamesIndustry.biz, Eurogamer, and Rock Paper Shotgun. Lance Fensterman, president of ReedPop, said in a statement: “It is a tremendous honor and privilege for ReedPop to take on the responsibility of bringing E3 back in 2023… we are going to build a world-class event to celebrate the global serve the game industry in new and broader ways than we already do at ReedPop through our portfolio of industry-leading events and websites.”
The ESA has canceled E3s in 2020 and 2022 due to security concerns amid the COVID-19 pandemic. It held E3 2021 in a digital event. E3 2023 will be a hybrid event, both personal and digital. Stanley Pierre-Louis, ESA president and CEO, said in a statement: “The past three years have confirmed that E3 is bringing our industry together like no other event. ReedPop brings world-class talent and a keen understanding of the video game industry, which the E3 experience will improve in the coming years.”
In the absence of E3, other companies have created a summer game show, the most notable of which is Summer Game Fest. Kyle Marsden-Kish, ReedPop’s global VP of gaming, will lead the E3 team. He said: “For years we have listened, heard and studied the feedback from the global gaming community. E3 2023 will be recognizably epic — a return to form that honors what has always worked — while reimagining what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”
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